Notes from the front line of digital marketing
Practical thinking across everything I do — SEO, AEO and AI search, media buying, content and AI workflows — written for businesses in MENA, in both languages.
What is AEO and why it matters in 2026
Answer Engine Optimization (AEO) explained: how to make AI systems like ChatGPT and Gemini cite and recommend your brand — and why MENA's window is open now.
July 2026How AI assistants choose which brands to recommend
The signals behind AI recommendations: consistency, direct answers, third-party validation, structured data and crawlability — and how to test your own brand.
July 2026SEO vs AI Search — what MENA businesses must do now
SEO isn't dead — it's incomplete.
July 2026Media buying vs Google Ads — what's the difference, and which do you need?
Media buying (Meta, TikTok, Snapchat, programmatic) and Google Ads solve different problems.
July 2026A practical AI content workflow for marketing teams
A step-by-step AI content workflow — prompting, brand-voice calibration and quality control — for marketing teams who want speed without generic output.