Ten years of making brands findable
I started in marketing coordination in 2015 and found my obsession early: the moment a customer searches, and what decides who they find. That obsession took me through agencies (Sky Advertising, Oyoun Media), commercial roles that taught me how sales actually works (Axizo, Maslamani Group), and since 2021 — Ooredoo Palestine, where I lead digital growth for a national telecom brand across search, content, paid media, analytics and app growth.
Around the time AI answers began reshaping how people search, I went deep into AEO and AI Search Optimization — because everything I'd learned about visibility was about to be rewritten, and someone in this market needed to be ready. My own site is my lab: every AEO technique I recommend, I run here first.
I hold a High Diploma in Digital Marketing (Birzeit University) and a BA in Management Information Systems (Al-Quds University), with certifications from Google, Dubai Future Foundation, LinkedIn Learning and more. I work in Arabic and English — natively in both worlds.