Service 07
Media buying that spends like it's your own money
The problem
Ad budgets get spread across platforms without a unifying strategy — Meta, TikTok, Snapchat, programmatic — each managed in isolation, audiences overlapping, budget wasted on duplicate reach, and no one owning the full-funnel view.
My approach
I plan media buys around the funnel, not the platform: awareness, consideration and conversion budgets allocated deliberately across Meta, TikTok, Snapchat and programmatic display; audience strategy built from first-party data and platform signals; creative testing frameworks that kill underperformers fast; weekly budget reallocation toward what converts.
Deliverables
Media plan & budget allocationAudience & targeting strategyCreative testing frameworkCross-platform campaign managementWeekly performance optimizationMonthly ROAS reporting
Who it's for
Brands running (or about to run) paid media across multiple platforms who need one strategy instead of five disconnected campaigns.
Questions I hear a lot
Which platforms do you manage?
Meta (Facebook/Instagram), TikTok, Snapchat, and programmatic display — selected based on where your audience actually is, not by default.
Is this different from Google Ads?
Yes — Google Ads covers search, YouTube and Performance Max as a separate service; media buying here covers social and programmatic placements. Many clients run both together under one tracking framework.
Do you produce the creative?
I write briefs and testing frameworks; for production I work with your in-house team or the page & social media management service.