Service 05
See what works. Prove it to management.
The problem
GA4 is set up wrong or not at all; marketing reports impressions while management asks about revenue; decisions run on opinions because the data isn't trusted.
My approach
Clean GA4 + GTM implementation (events, conversions, UTM discipline); Looker Studio dashboards designed for the person reading them — executive summary up top, drill-down below; training your team to read and use it.
Deliverables
GA4/GTM audit & setupConversion & event architectureLooker Studio executive dashboardDocumentationTeam walkthrough
Who it's for
Teams flying blind after the GA4 migration; managers who want one dashboard instead of five contradictory reports.
Questions I hear a lot
Can you fix our existing GA4?
Usually yes — most setups need event cleanup and conversion redefinition, not a restart.
Do dashboards update automatically?
Yes — Looker Studio pulls live from GA4, Google Ads and Search Console.
Do you train our team?
Every analytics project ends with a working session so the dashboard gets used, not admired.