Service 09
AI tools won't replace your team. Untrained teams using AI badly will.
The problem
Everyone's told to "use AI" but few teams have a real workflow — prompts that don't work, generic output that reads like everyone else's, and no quality-control process before publishing.
My approach
Hands-on sessions on the AI tools that actually save time for marketers: prompting frameworks specific to content, ads and SEO tasks; brand-voice calibration so output doesn't sound generic; a review workflow that catches errors and hallucinations before they go live. This connects directly to my AEO work — the same AI systems your team uses to create content are the ones you're trying to appear in.
Deliverables
AI tool selection for your workflowPrompting frameworks (content, ads, SEO)Brand-voice calibration guideQuality-control checklistHands-on team workshopTemplates & recordings
Who it's for
Marketing teams told to "use AI more" without a real process; individuals who want to produce more content without sounding like everyone else's ChatGPT output.
Questions I hear a lot
Which tools do you cover?
ChatGPT, Gemini, Claude and category-specific tools — selected for your actual tasks, not a generic tour of every AI product.
Will this replace my content team?
No — it makes them faster and more consistent. The teams that win are the ones who learn to direct AI well, not the ones replaced by it.
Is this connected to your AEO service?
Directly — understanding how AI models generate and evaluate content is exactly the skill that also makes your brand more visible inside AI search.